Collab brings together unique, anonymised operational data from care providers across Great Britain to create a richer, more accurate picture of market performance.
By combining data from across the sector, Collab delivers benchmarking and market intelligence that no single organisation could build alone. The result is better insight for pricing, occupancy, investment, development and strategic decision-making.
Whether you’re operating homes, acquiring assets, developing new schemes or analysing opportunities, Collab helps you make decisions with confidence.
Providers securely share agreed operational datasets with Carterwood.
Data is anonymised and aggregated before appearing in the platform.
Contributors access benchmarking, market intelligence and comparative performance insights.
Use the intelligence to support pricing, occupancy, strategy, investment and operational decisions.
All contributors get access to our Quarterly Collab Review detailing the movement in the key metrics over the past quarter.
Subscribers to our platform also unlock the Collab Trends page, which allows you to access the national/regional data yourself and drill into the details behind the headline numbers.
If you really want to know how your homes compare, then we also offer the benchmarks service. Using this unique dataset in combination with our own market data, we match each home to a carefully selected group of comparable homes and show how it performs against the market.
We didn’t pause to take a second look before signing up to Collab. The data will be invaluable for budgeting and will provide additional confidence when benchmarking. The data contribution process is really easy and takes less than 30-minutes.
Finance director, leading care home operator
The data available in Collab is more valuable than we ever anticipated and will be a key tool in benchmarking our portfolio. The platform is easy to use, and the data provision process is seamless.
Director, leading care home operator
We love Collab. The platform is easy to use, simple to contribute data to and we can export the data we need at a click of a button.
Head of finance, leading care home operator
When we saw the Collab data, we knew instantly how significant it would be for benchmarking and forecasting - we have even rescheduled our annual budget meeting to align with Collab data.
Chief financial officer, leading care home operator
Sharing trading data can be a challenging decision, but the data security and anonymity measures installed to safeguard our data gives us confidence that our data is in safe hands with Carterwood.
Chief executive officer, leading care home operator
Access to accurate and up-to-date data is a hugely powerful tool. It is very exciting, therefore, to see the launch of Collab, powered by Carterwood. Collab represents a really valuable contribution to the whole ability of social care providers to make sensible decisions about the development of new services that will meet community needs. By facilitating the sector to work together on this project, Collab shows that we really can be stronger together.
National Care Forum
Professor Vic Rayner OBE, Chief executive officer
Hallmark has partnered with Carterwood for over a decade. Their benchmarking data is instrumental in helping us assess performance, make informed decisions and set fees across our portfolio.
Carterwood Collab is unique in providing quarterly trading data from across the sector, enabling operators to benchmark performance and identify opportunities for improvement.
Beyond their market-leading insight, Carterwood demonstrates a genuine commitment to supporting the care sector, including through initiatives such as their support of the Who Cares Wins careers conference. They are a trusted and valued partner.
CEO, Care Home Operator Group
All contributor data is handled securely and incorporated into anonymised, aggregated datasets before being made available through the platform.
The system has been designed to ensure that individual organisations cannot be identified from published outputs, creating a safe environment for data contribution while maximising sector-wide insight.
Our approach enables providers to benefit from collective intelligence while maintaining appropriate levels of confidentiality and commercial sensitivity.
We protect our data with the same rigour we apply to the insight it delivers, with Cyber Essentials Plus certification demonstrating our commitment to robust cyber security and responsible information management.
Trusted by leading investors, developers, operators and advisers, our data also informs the work of government departments, regulators and non-profit organisations, including the Competition and Markets Authority, the Department of Health and Social Care and The King’s Fund.
Fees, occupancy, agency spend, staffing costs, non-staff costs and profitability.
Nursing and residential fees, funding mix, and private/local authority rates.
Performance trends and market movements tracked since 2021.
Compare individual homes, regions, groups and entire portfolios.
Large-scale coverage with local market relevance.
The strength of Collab grows with every contributor.
Each new participant enriches the dataset, improves the quality of market intelligence and increases the value delivered to the wider sector.
By joining Collab, you’re not simply accessing better data. You’re helping create a more transparent, evidence-led understanding of the care market that benefits operators, investors, developers and advisers alike.
Together, we’re building the most comprehensive view of care sector performance available anywhere in the UK.
Our data team is on hand to talk to you about our work, how our data is processed and discuss any aspect of data security.
Data Manager
Data Coordinator
Data Researcher
Apprentice Data Researcher
Please be assured we never share your data without your permission. Please see our Privacy Policy for more information.
