• Improve decision making with Carterwood

    We provide market-leading advisory services to the elderly care home and older people's housing / later living sectors. Our reputation is built on sector specialism, unparalleled data quality, and a commitment to innovation across every area of our business.

Innovation drives all that we do

Working across care homes, older people’s housing and specialist care, we offer expert opinion based upon market leading data to enable our clients to make the most informed decisions. From our inception, we’ve provided an unparalleled market insight to underpin strategic decision making, ensuring due diligence and peace of mind while facilitating a quick and successful response to opportunities and challenges.

Our tailored advice encompasses four key types of market report. These are based around planning, performance, commercial due diligence and market intelligence. Through our Advisory services we ultimately aim to help our clients optimise their sales revenues

Commercial due diligence

Headline market analysis

Support decision making as early as possible during the acquisition process.

Comprehensive market analysis

Provide evidence for the decision to acquire a development site or existing asset.

Strategic portfolio review

Market and performance analysis of larger groups to support portfolio sales or acquisitions.

Market intelligence

Target town analysis

Determine the optimum locations to meet acquisition and divestment requirements.

Sector reviews

Understand the key drivers in any new market before investing or diversifying

Strategic analytics

Find solutions and underpin decision making through the integration and analysis of large, complex datasets.


Staffing market analysis

Determine the availability, location and prevailing pay rates of staff in the local market.

Strategic re-positioning

Review asset and operational issues to enhance trading performance and business value.

Fees and occupancy reviews

Benchmark against local providers and improve the performance of your care home or portfolio.


Need assessment

Determine the optimum locations to meet acquisition and divestment requirements.

Alternative site assessment

Demonstrate a new planning application meets local authority sustainability criteria.

Planning application research

Comprehensive searches across any geographical areas to identify planning applications for new care facilities.

Download Carterwood's 2018 planning research Download Carterwood's 2019 planning research
  • Carterwood’s market analysis gave us essential data, insight and risk identification to assist us in underwriting our acquisition of Porthaven Care Homes. The analysis was clear, highly relevant, comprehensive and informative.

    Fremont Realty Capital

    Ashminder Singh, Principal

  • We have commissioned a number of Carterwood staffing reports and have been really impressed with the research and quality of data. The staffing report has really helped our decision making at senior management/board level.

    Greensleeves Care

    Chris Doherty, Chief Financial Officer

  • We have worked with Carterwood for over five years and are impressed by the combination of analytical advice and practical property knowledge. Carterwood’s detailed market analysis has been of great value to us.

    Octopus Healthcare

    Mike Adams, Chairman

  • Carterwood has been our trusted provider of care home market intelligence for a decade. The depth and breadth of Carterwood’s understanding of the UK care home market is particularly valuable to us.

    Royal British Legion

    Paul Gillam, Property Development Manager

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