• Market analysis for the elderly care home sector

    Carterwood's team of specialists provide independent, expert analysis that helps operators, developers and investors to improve decision-making within the elderly care home sector.

Over 2,800 markets analysed for elderly care homes

Over 2,800 markets analysed for elderly care homes

80% of care home applications supported by a Carterwood planning need assessment get consent

80% of care home applications supported by a Carterwood planning need assessment get consent

Driven by quality data from market-leading sources, including our own proprietary data

Driven by quality data from market-leading sources, including our own proprietary data

Carterwood work with 95% of the top 20 elderly care home operators in the UK

Carterwood work with 95% of the top 20 elderly care home operators in the UK

Carterwood’s core specialist reports for the elderly care home sector

Commercial due diligence

Assess viability and optimise fee rates for your development with our sector specialist market analysis reports, available in both Fast-Track and comprehensive formats to best match the stage of your decision-making process.

Fast-track report

Speed up decision making with this quick and cost-effective assessment of a market’s potential including expert fees, funding-mix and fill rate advice, in as little as two days.


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Comprehensive market analysis

This detailed report provides comprehensive analysis of the key factors affecting the viability of a proposed or existing care home scheme, to acquire a development site or existing asset.

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Carterwood are experts in the planning arena for elderly care home need, here to support you at every step of your planning journey, from initial need evaluation through to site assessment and support at appeal.

Headline planning need statement

Prepare for success with your next planning application with this concise report that independently assesses the headline need for care beds at pre-application planning stage to inform the decision making and pre-application process.

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Planning need assessment

Increase your chances of securing planning permission with this detailed report that independently assesses need for care home beds as part of a planning application or appeal submission to the local authority.

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Alternative site assessment

Demonstrate that your site is the best suited location for your development with this independent report that clearly, concisely, and thoroughly evaluates all alternative sites in the proposed catchment.

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Planning appeal expert support service

Give your application the best chance of success at appeal with Carterwood’s independent experts, working with you to defend the care need or alternative site position.

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Improve trading performance and support strategic decisions to help achieve a home or portfolio’s full potential.

Trading optimisation report

An independent review from our sector-specialist experts of the key focus areas within a home’s revenue and costs in order to maximise trading performance.

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Other areas of expertise


Carterwood are also proud to have supported many clients with bespoke reports and projects, providing them with the expertise and powerful data they need to make the right decisions quicker. These projects include, but are not limited to:


Market intelligence

  • Target town analysis

Determine the optimum locations to meet acquisition and divestment requirements for site and asset acquisition

  • Staffing market analysis

Determine the availability, location and prevailing pay rates of staff in the local market

  • Sector reviews

Understand the key drivers in any new market before investing or diversifying

  • Strategic analytics

Find solutions and underpin decision making through the integration and analysis of large, complex datasets


Portfolio performance

  • Strategic portfolio review

Market and performance analysis of larger groups or assets to support investment decisions to expand, divest, re-purpose or re-position assets or portfolios

  • Fee benchmarking

Benchmark against local providers and improve the performance of your care home or portfolio



  • Planning application research

Comprehensive searches across any geographical areas to identify planning applications for new care facilities


If you would like Carterwood’s sector specialist support with a project, please get in touch and let us help you achieve your goals.

Don’t just take our word for it, here’s what our clients have to say

  • Having Carterwood’s market-leading expertise gives us invaluable guidance and support. Carterwood’s planning need assessments clearly demonstrated the requirement for high-quality elderly care home beds in the target market. We have been working closely with Carterwood for over a decade and are proud to work with them as a partner of choice for our market analysis and planning need analysis.

    Hamberley Development

    Daniel Kay, director

  • Carterwood’s comprehensive planning need assessment clearly demonstrated that the local community was under-served when it came to quality nursing care provision. The report was extremely valuable in successfully obtaining consent for the scheme and we’re delighted with the outcome.

    Perseus Land & Developments

    Duncan Ford, managing director

  • Carterwood’s market analysis gave us essential data, insight and risk identification to assist us in underwriting our acquisition of Porthaven Care Homes. The analysis was clear, highly relevant, comprehensive and informative.

    Fremont Realty Capital

    Ashminder Singh, Principal

  • We have worked with Carterwood for over five years and are impressed by the combination of analytical advice and practical property knowledge. Carterwood’s detailed market analysis has been of great value to us.

    Octopus Healthcare

  • We have commissioned a number of Carterwood staffing reports and have been really impressed with the research and quality of data. The staffing report has really helped our decision making at senior management/board level.

    Greensleeves Care

    Chris Doherty, Chief Financial Officer

  • Carterwood has been our trusted provider of care home market intelligence for a decade. The depth and breadth of Carterwood’s understanding of the UK care home market is particularly valuable to us.

    Royal British Legion

    Paul Gillam, Property Development Manager

  • Carterwood’s concise headline planning need statement provided an essential insight into the current care bed need situation, supporting us to refine our strategy and prepare for discussions with the local planning authority.

    B&M Care

    Lee Wood, development & facilities director

Header image credit: Frontier, Carpenders Park

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