• Market analysis for the retirement living sector

    Carterwood's team of specialists provide independent, expert analysis that helps operators, developers and investors to improve decision-making within the retirement living sector.

Over 800 markets analysed for retirement living

Over 800 markets analysed for retirement living

89% of retirement living applications supported by a Carterwood planning need assessment get consent

89% of retirement living applications supported by a Carterwood planning need assessment get consent

Driven by quality data from market-leading sources, including our own proprietary data

Driven by quality data from market-leading sources, including our own proprietary data

Carterwood work with 8/10 of the top retirement living operators in the UK

Carterwood work with 8/10 of the top retirement living operators in the UK

Carterwood’s core reports for the retirement living sector

Commercial due diligence

Assess viability, maximise your market size, pricing and sales velocity with our sector specialist market analysis reports, available in both Fast-Track and comprehensive formats to best match the stage of your development journey.

Fast-track report

Speed up decision making with this quick and cost-effective assessment of a market’s potential including expert retirement living pricing advice, in as little as two days.

Download the report summary Enquire now

Pricing and sales due diligence report

Demonstrate your full market potential and strengthen your pricing and sales strategy with this comprehensive market opportunity assessment for a retirement living housing development – helping you understand the potential market size and competition, with recommendations for sale and rental pricing and sales velocity.

Download the report summary Enquire now


Carterwood are experts in the planning arena for retirement living need, here to support you at every step of your planning journey from initial need evaluation through to site assessment and support at appeal.

Headline planning need statement

Prepare for success with your next planning application with this concise report that independently assesses the headline need for private retirement living at pre-application planning stage to inform the decision making and pre-application process.

Download the report summary Enquire now

Planning need assessment

Increase your chances of securing planning permission with this detailed report that independently assesses need for private extra care or care village units as part of a planning application or appeal submission to the local authority.

Download the report summary Enquire now

Alternative site assessment

Demonstrate that your sites is the best-suited location for your development with this independent report that clearly, concisely, and thoroughly evaluates all alternative sites in the proposed catchment.

Download the report summary Enquire now

Planning appeal expert support service

Give your application the best chance of success at appeal with Carterwood’s independent experts. Working with you to defend the care need or alternative site position.

Download the service summary Enquire now

Other areas of expertise


Carterwood are also proud to have supported many clients with bespoke reports and projects, providing them with the expertise and powerful data they need to make the right decisions quicker. These projects include, but are not limited to:

Market intelligence

  • Target town analysis

Determine the optimum locations to meet acquisition and divestment requirements

  • Staffing market analysis

Determine the availability, location and prevailing pay rates of staff in the local market

  • Sector reviews

Understand the key drivers in any new market before investing or diversifying

  • Strategic analytics

Find solutions and underpin decision making through the integration and analysis of large, complex datasets


  • Planning application research

Comprehensive searches across any geographical areas to identify planning applications for new care facilities


If you would like Carterwood’s sector specialist support with a project, please get in touch and let us help you achieve your goals.

Don’t just take our word for it, here’s what our clients have to say

  • Carterwood have played an important role in assisting us with our ambitious growth strategy. They offer personal service at all levels of the organisation, continuous report innovations and unrivalled retirement pricing knowledge, which we rely on to continue to develop our new villages.

    Inspired Villages

    Neal Dale

  • Carterwood’s expertise has been invaluable to us, defending planning need cases from beginning to end with experience and specialist care sector knowledge. Their representation, support and liaison skills during the planning appeal process are excellent and we are pleased to work with Carterwood as a consultant of choice.

    Guild Living

  • Carterwood’s knowledge of the retirement living sector means they are a trusted adviser to Anchor Hanover. We have worked together for the last decade and their due diligence reporting and pricing advice has helped us to deliver our growth strategies

    Anchor Hanover Group

  • Carterwood’s alternative site assessment was highly commended by the planning officer for demonstrating that there were no alternative sites in the area for this fantastic new facility. The reports were extremely valuable in successfully obtaining consent for the scheme and we’re delighted with the outcome.

    Perseus Land & Developments

    Duncan Ford, managing director

  • Giving our members access to Carterwood’s excellent market insight will be beneficial to all.


    Michael Voges

  • Carterwood’s expert knowledge of the planning system and specifically need assessments gives us assurance that our application will be supported with market-leading expertise in this sector. Their need assessments have never been challenged which has contributed to us maintaining our 100% success rate at planning.

    Audley Group

    Benedict Krauz, head of planning strategy and innovation

Image credit: Anchor, Bishopstoke Park

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