How to determine fees rates for your new care home

Our care home Headline Market Analysis (HMA) report is a valuable tool to support decision making as early as possible during the site acquisition process.  We’ve been busy upgrading the report to provide a much-improved version for operators, developers and investors to determine the fee rates and rate of fill for new care home developments.

As well as our usual detailed demand and supply analysis, we can also now include:

  • High level staffing availability assessment – this is just as important as the ability to attract high private fees.
  • Private pay market – an assessment of the likely depth of wealth in the market relative to the quality of competing care homes.
  • Market benchmarking –  assess the subject site against the key performers in your group.
  • Wetroom and specialist dementia data now included as standard, as based upon a data set developed over the last 10 years.

Co-founder and director of Carterwood, Ben Hartley, says: “We are continually looking to improve on our offering to our clients and the Carterwood database is fast becoming one of the most comprehensive in the market place.  So, with more data to share, we also wanted to be able to provide more useful data such as fee rates and fill rates, which are critical to establish when looking to acquire a site.  I am also pleased to announce that we will be adding the wetroom data to all our reports, now as standard, whereas previously this was only available at an additional cost.”

For more information or to commission a HMA report, please call us on 08458 690777 or email


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