Amanda Nurse


Amanda co-founded Carterwood with Ben Hartley, combining their two passions, innovation and seeking to delight clients, with market leading market data. As co-founder, Amanda provides direction for the organisation, driving the organisation’s vision, mission, and purpose. She works closely with Carterwood’s clients, building long-lasting relationships and raising the profile of Carterwood in its mission to constantly revolutionise and challenge the norm.

Amanda’s focus is always upon how Carterwood can provide the best solution to each and every one of our clients, through providing due diligence advice across a range of operational care homes, integrated retirement communities or development sites, or enabling our clients to access data via on-line platforms that provide market analysis at the touch of a button.

Amanda is proud of the Carterwood team and their ability to turn around projects within exceptionally tight deadlines, with an emphasis upon bespoke solutions, while maintaining an enthusiastic approach to client service and delivery – as evidenced by the world class NPS scores consistently received.

Amanda is immensely proud of her northern roots and has a real passion for personal development. She is a member of Women in Healthcare and is an advocate of supporting women in leadership roles. She undertakes regular mentoring to women in the early stages of their careers.

Amanda regularly speaks at sector events, aiming to inject her unique energy and a different perspective into the interpretation of data. She recently received the Power Fifty 2021 sector specialist award to acknowledge over 30 years of sector expertise.

Amanda’s three words to describe Carterwood: High energy, fast paced and innovative.

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