Kevin Smith

Head of data & analytics

Est. at Carterwood: 2021

Role: Kevin is responsible for our data and analytics platforms; measuring, tracking, and reporting on all technology, whilst leading our IT strategy to better serve our clients.

Background: Kevin has over 20 years of experience in data analytics and customer data platforms, delivering large projects for some of the world’s best-known brands.

Passion: In his spare time, Kevin enjoys running and playing football and loves listening to music.

Three words to describe Carterwood: Fast, personable, high-energy.

Favourite Carterwood value: Never stand still. “Innovation is part of who we are, we are always thinking of how to improve or what the next product will be.”